Introducing Maxima and Maxime, new premium fragrances to step up fragrance category

New collection designed by world-class perfumers to capture powerful essence of confidence and drive reappraisal of Avon’s fragrance category “I looked to the past – ancient traditions – classic ingredients and olfactive executions for inspiration. Throughout history, our past informs our present. Today it is no different. I enjoy creating with Avon because it’s truly impressive how well they listen to the desires of their customers and develop with those desires at the heart of each new product creation.”“Our world-class innovation capabilities have ensured that we have many fragrances to be proud of and Avon is undoubtedly a global fragrance powerhouse. Brand and quality perception are everything in fragrance, and with these premium new scents as part of our arsenal, we are striving to open up the brand to a wider audience and drive true reappraisal. These are superior fragrances that easily rival those at the top end of the market.”